Over its 30 years in business, Arena has grown to become America’s #1 Direct Voter Contact firm. The company celebrated the achievement by launching a 30-week social media campaign to share 30 events that helped the company become what it is today.
Each week, starting on February 5, 2026, we’ll be posting the ads on Facebook, LinkedIn, and X, then adding them here in this post.
So take a stroll through Arena’s history, and come back to revisit when you get a chance. You’ll see for yourself some of the amazing victories Arena has been a part of.
Week 1 – Upstart Outfoxes Democrats to Help Flip Two House Seats
During our inaugural year of 1996, Arena helped Chris Cannon pull off one of the cycle’s few meaningful Republican challenger upsets, defeating Democratic incumbent Bill Orton in a year when GOP pickups were far less common than they had been in the 1994 “Republican Revolution.”
At the same time, in the Midwest, Kenny Hulshof’s breakthrough win in Missouri added a second major upset. These early victories helped establish Arena’s reputation for delivering in tough federal races and proved that our approach could compete at the highest level.
