Category: Politcal Marketing 101
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Political Advertising Glossary
Even the most experienced conservative political operatives need help now and again, staying on top of the myriad terms political advertising agencies toss about. This glossary is the most comprehensive collection of terminology used frequently by conservative advertising agencies like Arena.
Arena Staff
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The Ultimate Guide to Search Ads for Political Campaigns
On the surface, search ads seem to be simple enough. However, if you’ve ever put together a search ad campaign, you’d know there are a lot of moving parts. As one of America’s top conservative ad agencies, Arena has placed its share of search ads for political campaigns and advocacy clients. In this post, we’ll…
Kiera Wainer
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7 Political Texting Metrics Every Political Campaign Should Understand
Political texting is a powerful tool for reaching and engaging voters, but measuring its success requires tracking the right metrics. Arena clients find comfort in knowing our experienced in-house texting team tracks these metrics and uses the data to optimize every campaign.
Arena Staff
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