Better Political Data Targeting Gets Better Results
Age. Gender. Location. Party affiliation. Vote history. Not too long ago, most campaigns were limited to targeting voters using criteria like these from the voter file. Opportunities to enhance the voter file, such as purchasing lists of issue preferences, were expensive and complicated. As digital political data targeting became more sophisticated, campaigns could better target […]
Three Tips for Running a Successful Political Campaign in 2022: An Interview with Steven Ostrow
Running a successful political campaign is not easy. Arena’s Steven Ostrow provides insight that will show you three simple issues that can help you get off to a great start.
Maximize Your SEO Using the <H1>Tag
Learn how to maximize SEO by using the <H1> tag in websites you are creating for political candidates/clientele.
Could Interactive Advertising Increase Engagement with Apolitical Consumers?
Reaching an apolitical audience in political marketing can be a challenge. Could interactive advertising be the answer?
How to Use QR Codes In Advertising
There is a lot of buzz in the advertising community about using QR codes in advertising. I’ve written this primer to help you get started and come up with ideas on how your business can benefit from using QR codes. What exactly is a QR code? A QR code is a type of barcode that […]
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