• quality ad inventory
  • Better Political Data Targeting Gets Better Results

    Age. Gender. Location. Party affiliation. Vote history.  Not too long ago, most campaigns were limited to targeting voters using criteria like these from the voter file. Opportunities to enhance the voter file, such as purchasing lists of issue preferences, were expensive and complicated. As digital political data targeting became more sophisticated, campaigns could better target…

  • Finding Key Advantages in Your Campaign Ad Budget

    You need strategic prioritization within your campaign budget before you can win the hearts and minds of voters. This is what we do! Our experienced team at Arena has helped candidates create the right balance for successful campaigns nationwide.

  • Optimize Your Voter Contact Budget with the Right Media Mix

    What is the main goal of a political campaign…aside from winning of course? The goal is to stretch your voter contact budget to reach as many target voters, as many times as possible. The best way to achieve this goal is to include the right campaign media mix in your strategy. Not too long ago,…

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    Political Texting that Works: Here’s How

    Did you know 95% of political text messages are read in the first five minutes of being sent? Personally, I read mine within the first 30 seconds. In addition, text messages have an average open rate of 98%. As such, political texting presents a great opportunity to reach your target audience before your competitors who are…

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    Case Study: How Arena Helped Republican David Valadao Win a D+17 California District

    In 2020, former Congressman and Republican Candidate David Valadao beat the odds to retake the seat he had lost in 2018. But the celebration was short-lived when, after the 2020 Census was complete, the California Citizens Redistricting Commission voted 14-0 on a new congressional district map that put Valadao at a significant disadvantage.  The new…

  • How CTV Advertising Differs from Broadcast and Cable TV Advertising

    With the rising popularity of streaming television, political advertisers are shifting away from broadcast and cable TV, budgeting more of their ad spend on CTV advertising (Connected Television). As a form of digital advertising, CTV provides significant advantages over traditional television advertising. At its core, CTV includes more sophisticated targeting capabilities, digital tools to better…

  • X Offers a Great Advertising Opportunity for Your Political Campaign

    Twitter made news in January with the announcement it will once again allow political advertising, creating a new opportunity for campaigns.

  • 3 Great Tips for Running a Successful Political Campaign

    Running a successful political campaign is not easy. Arena’s Steven Ostrow provides insight that will show you three simple issues that can help you get off to a great start.

  • Case Study: Barrow County, GA, Infrastructure Improvement Campaign

    Like many counties in America, Barrow County, GA has experienced tremendous growth over the last decade. As often is the case, the upkeep of the county’s roads and bridges had failed to keep up with the wear and tear caused by increased traffic from locals and non-locals alike. With the support of an intergovernmental agreement…

  • How to Plan a Successful GOTV Campaign

    Primary season is here, which means it’s time to start planning your campaign’s GOTV operation. In a general election, your GOTV efforts are typically focused on turning out the base, and low-propensity voters. But in a primary, successfully identifying and turning out your supporters can be the difference between winning and losing.   Here are a…

  • The Ultimate Guide to Digital Fundraising

    Digital Fundraising—like email and text fundraising—is critical for reaching donors and raising money. In this post, we demystify the process and help you understand the steps and technology required to successfully fundraising using digital tools. Form building lists

  • 7 Essential Strategies You Need When Running for Office

    Running a political campaign is a challenging undertaking that demands dedication, resources, and a well-planned strategy. Whether aspiring for a local or federal office, a successful campaign requires thorough preparation.

  • 5 Best Practices for Creating Campaign Mail that Wins

    How many times have you been let down by uninspired and/or amateur-looking designs from your direct mail vendor? Honestly, it’s happened so many times to me that I’ve lost count, which is why I’ve made producing top-caliber campaign mail my professional passion.  To create effective and persuasive campaign mail, you need an experienced political marketing…

  • How to Launch Digital Marketing for Your Political Campaign

    Launching a digital campaign for candidates and PACs can be a challenge, but Arena’s experienced team can help. Read on to see our checklist of what you’ll need to get started on your website design and build, and digital advertising.

  • Roadmap to a Better Plan

    As we head into 2024 with primaries fast approaching, it’s time to put ideas to paper and prepare to execute. The key thing to remember is that your paid media, mail, digital, texting, TV, etc. need to be working together to fully maximize the effectiveness of your campaign.

  • 5 Ways to Blaze a Path in Digital Campaign Fundraising

    I can almost guarantee that you will have some sort of digital campaign fundraising appeal for a political candidate or cause that will lead you to believe your $5 donation will equal $5,000. How?

  • Interactive Ads Do More!

    Here at Arena, our business is persuasion. Through engaging and well targeted direct mail, digital, OTT/CTV, and text advertisements, our focus is winning the hearts and minds of voters for our clients. And, as digital advertising has become an increasingly critical outreach method, a constant question we ask ourselves is “How can we increase the effectiveness…

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    Michigan Conservatives Fight Back for Change

    When Michigan conservatives found themselves on the ropes this legislative session, Arena helped the Michigan Freedom Fund fight back to affect conservative change in the legislature.

  • 7 Tips for Writing Effective Fundraising Emails

    Sending an email that gets noticed takes more effort than it did for Tom Hanks & Meg Ryan, who starred in the 90s release of You’ve Got Mail. Likewise, creating an effective fundraising email takes more effort as well. Back then, you were lucky to get a few emails in your inbox. The challenge today…

  • Stream Directly to Your Voters

    OTT advertising (Over-the-top), or streaming video ads, has become a popular option because it allows you to reach your target audience in where they are increasingly consuming media.  Since 2019, streaming content has captured 37.3% of television viewers and, according to Bloomberg, the video streaming market is set to grow to $416.84 Billion by 2030.…

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    Case Study: The Challenges of Digital Fundraising in the Modern Era

    Let’s be honest … digital fundraising was extremely difficult in the 2022 cycle in a post-Trump campaign world. Between nationalized fundraising, dishonest tactics, and intrusive over-sending of emails and SMS, we knew we had to build something different. For Alaska Governor Mike Dunleavy’s reelection campaign, we built an honest and transparent fundraising operation while tackling…

  • Maximize Your SEO Using the <H1>Tag

    Learn how to maximize SEO by using the <H1> tag in websites you are creating for political candidates/clientele.

  • Could Interactive Advertising Increase Engagement with Apolitical Consumers?

    Reaching an apolitical audience in political marketing can be a challenge. Could interactive advertising be the answer?

  • How to Use QR Codes In Advertising

    There is a lot of buzz in the advertising community about using QR codes in advertising. I’ve written this primer to help you get started and come up with ideas on how your business can benefit from using QR codes. What exactly is a QR code? A QR code is a type of barcode that…

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