Category: Direct Mail
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How to Make Your Mail Stand Out
In today’s digital age—where voters are constantly inundated with emails, text messages, app notifications and endless on-screen advertising—traditional mail remains a powerful tool. Research shows that direct mail is still seen as the most credible form of media outreach by voters. So how do you make your mail stand out in a crowded mailbox? The…
Charles Nichols
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5 Best Practices for Creating Campaign Mail that Wins
How many times have you been let down by uninspired and/or amateur-looking designs from your direct mail vendor? Honestly, it’s happened so many times to me that I’ve lost count, which is why I’ve made producing top-caliber campaign mail my professional passion. To create effective and persuasive campaign mail, you need an experienced political marketing…
Stacey Oswalt
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