Case Studies
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Defeating a Jungle Primary Ballot Initiative in Montana
In 2024, Arena was called on to lead the fight against CI-126, a Montana ballot initiative funded by out-of-state groups with deep pockets to change how primary elections are conducted. The goal of the initiative was to impose a top-four primary in Montana, similar to the jungle primary system being used in California. Despite being…
Arena Staff
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Defending an Incumbent U.S. Senator in Montana
In 2020, the Steve Daines campaign engaged the Republican political consulting firm Arena in an effort to defend his seat in the U.S. Senate. The Problem As Republicans sought to keep control of the U.S. Senate in 2020, Montana was a key battleground for both parties. Incumbent Republican Steve Daines was facing off against the…
Arena Staff
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Reclaiming a Republican Congressional Seat in a California Battleground
The David Valadao campaign engaged the Arena campaign consulting team in a bid to take back a Congressional seat lost to Democrats in a contested race in 2018. The Problem In 2020, CA-21 was once again a toss-up. Facing a 16-point Democrat registration advantage in the 75% Latino district, David Valadao’s 2020 bid to reclaim…
Arena Staff
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Open-Seat Gubernatorial Victory in Montana
The 2020 Montana gubernatorial race was the top pick-up opportunity across the nation for Republicans—and a key seat for Democrats to defend. Arena was engaged to provide targeted political advertising in the form of political mail for Republican Greg Gianforte. The Problem Despite his extensive personal wealth and robust fundraising ability, Republican Greg Gianforte was…
Arena Staff
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How Arena Helped Republican David Valadao Win a D+17 California District
In 2020, former Congressman and Republican Candidate David Valadao beat the odds to retake the seat he had lost in 2018. But the celebration was short-lived when, after the 2020 Census was complete, the California Citizens Redistricting Commission voted 14-0 on a new congressional district map that put Valadao at a significant disadvantage. The new…
Joe Knepper
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Winning in a Crowded Oregon Republican Primary
With a track record in voter contact/voter targeting and political media buying, Arena was well-suited to assist Bentz for Congress in a primary against 10 other Republican candidates. The Problem In the 2020 Oregon primary, State Senator Cliff Bentz faced an uphill battle against 10 better-known and better-funded candidates. His opponents included a former Republican…
Arena Staff
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Winning a Top Senate Battleground While Being Outspent 2-to-1
The Maine 2020 U.S. Senate race saw the Republican Political Consulting firm, Arena, defending incumbent Republican Senator Susan Collins against a well-funded Democrat challenger, Sara Gideon. The Problem In 2020, Susan Collins was facing her toughest election to date against Democrat Sara Gideon. Democrats knew Susan Collins was vulnerable, and outside groups from across the…
Arena Staff
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Barrow County, GA, Infrastructure Improvement Campaign
Like many counties in America, Barrow County, GA has experienced tremendous growth over the last decade. As often is the case, the upkeep of the county’s roads and bridges had failed to keep up with the wear and tear caused by increased traffic from locals and non-locals alike. With the support of an intergovernmental agreement…
Tom Willis
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Defeating a Well-Defined Incumbent Democrat U.S. Senator
In the 2018 election cycle, one of the largest Republican PACs, Senate Leadership Fund (SLF), engaged Arena to develop a political strategy that would help newcomer Republican Josh Hawley defeat incumbent Democrat U.S. Senator Claire McCaskill of Missouri. The Problem In 2012, McCaskill had cruised past her Republican challenger by a margin of more than…
Arena Staff
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Michigan Conservatives Fight Back for Change
When Michigan conservatives found themselves on the ropes this legislative session, Arena helped the Michigan Freedom Fund fight back to affect conservative change in the legislature. Over three months, the campaign made millions of impressions and garnered tens of thousands of clicks, resulting in hundreds of emails being sent to legislators
Steven Ostrow
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