
Category: Strategy
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Optimize Your Voter Contact Budget with the Right Media Mix
What is the main goal of a political campaign…aside from winning of course? The goal is to stretch your voter contact budget to reach as many target voters, as many times as possible. The best way to achieve this goal is to include the right campaign media mix in your strategy. Not too long ago,…
Max Hunsaker
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Roadmap to a Better Plan
As we head into 2024 with primaries fast approaching, it’s time to put ideas to paper and prepare to execute. The key thing to remember is that your paid media, mail, digital, texting, TV, etc. need to be working together to fully maximize the effectiveness of your campaign.
Steven Ostrow
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Text Responsibly!
Did you know 95% of texts are read in the first five minutes of being sent? Personally, I read mine within the first 30 seconds… Because of that, this powerful tool should be harnessed carefully. SMS (Short Message Service) & MMS (Multimedia Message Service) can be an extremely effective instrument for get-out-the-vote messages, rapid response,…
Mikey Swetz
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Better Political Data Targeting Gets Better Results
Age. Gender. Location. Party affiliation. Vote history. Not too long ago, most campaigns were limited to targeting voters using criteria like these from the voter file. Opportunities to enhance the voter file, such as purchasing lists of issue preferences, were expensive and complicated. As digital political data targeting became more sophisticated, campaigns could better target…
Max Hunsaker
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