image of voter contact budget and campaign media mix
  • Optimize Your Voter Contact Budget with the Right Media Mix

    What is the main goal of a political campaign…aside from winning of course? The goal is to stretch your voter contact budget to reach as many target voters, as many times as possible. The best way to achieve this goal is to include the right campaign media mix in your strategy. Not too long ago,…

  • Finding Key Advantages in Your Budget

    You need strategic prioritization within your campaign budget before you can win the hearts and minds of voters. This is what we do! Our experienced team at Arena has helped candidates create the right balance for successful campaigns nationwide.

  • Roadmap to a Better Plan

    As we head into 2024 with primaries fast approaching, it’s time to put ideas to paper and prepare to execute. The key thing to remember is that your paid media, mail, digital, texting, TV, etc. need to be working together to fully maximize the effectiveness of your campaign.

  • 7 Essential Strategies You Need When Running for Office

    Running a political campaign is a challenging undertaking that demands dedication, resources, and a well-planned strategy. Whether aspiring for a local or federal office, a successful campaign requires thorough preparation.

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    Text Responsibly!

    Did you know 95% of texts are read in the first five minutes of being sent? Personally, I read mine within the first 30 seconds… Because of that, this powerful tool should be harnessed carefully. SMS (Short Message Service) & MMS (Multimedia Message Service) can be an extremely effective instrument for get-out-the-vote messages, rapid response,…

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    Michigan Conservatives Fight Back for Change

    When Michigan conservatives found themselves on the ropes this legislative session, Arena helped the Michigan Freedom Fund fight back to affect conservative change in the legislature.

  • Better Political Data Targeting Gets Better Results

    Age. Gender. Location. Party affiliation. Vote history.  Not too long ago, most campaigns were limited to targeting voters using criteria like these from the voter file. Opportunities to enhance the voter file, such as purchasing lists of issue preferences, were expensive and complicated. As digital political data targeting became more sophisticated, campaigns could better target…

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    Three Tips for Running a Successful Political Campaign in 2022: An Interview with Steven Ostrow

    Running a successful political campaign is not easy. Arena’s Steven Ostrow provides insight that will show you three simple issues that can help you get off to a great start.

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