Balancing your campaign ad budget
  • Finding Key Advantages in Your Campaign Ad Budget

    You need strategic prioritization within your campaign budget before you can win the hearts and minds of voters. This is what we do! Our experienced team at Arena has helped candidates create the right balance for successful campaigns nationwide.

  • Optimize Your Voter Contact Budget with the Right Media Mix

    What is the main goal of a political campaign…aside from winning of course? The goal is to stretch your voter contact budget to reach as many target voters, as many times as possible. The best way to achieve this goal is to include the right campaign media mix in your strategy. Not too long ago,…

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    Political Texting that Works: Here’s How

    Did you know 95% of political text messages are read in the first five minutes of being sent? Personally, I read mine within the first 30 seconds. In addition, text messages have an average open rate of 98%. As such, political texting presents a great opportunity to reach your target audience before your competitors who are…

  • 3 Great Tips for Running a Successful Political Campaign

    Running a successful political campaign is not easy. Arena’s Steven Ostrow provides insight that will show you three simple issues that can help you get off to a great start.

  • How to Plan a Successful GOTV Campaign

    Primary season is here, which means it’s time to start planning your campaign’s GOTV operation. In a general election, your GOTV efforts are typically focused on turning out the base, and low-propensity voters. But in a primary, successfully identifying and turning out your supporters can be the difference between winning and losing.   Here are a…

  • 7 Essential Strategies You Need When Running for Office

    Running a political campaign is a challenging undertaking that demands dedication, resources, and a well-planned strategy. Whether aspiring for a local or federal office, a successful campaign requires thorough preparation.

  • Roadmap to a Better Plan

    As we head into 2024 with primaries fast approaching, it’s time to put ideas to paper and prepare to execute. The key thing to remember is that your paid media, mail, digital, texting, TV, etc. need to be working together to fully maximize the effectiveness of your campaign.

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    Michigan Conservatives Fight Back for Change

    When Michigan conservatives found themselves on the ropes this legislative session, Arena helped the Michigan Freedom Fund fight back to affect conservative change in the legislature.

  • Better Political Data Targeting Gets Better Results

    Age. Gender. Location. Party affiliation. Vote history.  Not too long ago, most campaigns were limited to targeting voters using criteria like these from the voter file. Opportunities to enhance the voter file, such as purchasing lists of issue preferences, were expensive and complicated. As digital political data targeting became more sophisticated, campaigns could better target…

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