Category: Digital Marketing
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How to Improve Message Recall and Move Voters With Digital Video Advertising
In today’s fragmented video media landscape, reaching your audience frequently enough to ensure message recall and move voters can be challenging. To make sure you are winning, and not just checking the CTV/OTT box, it’s important to stay focused on three goals: The Afterthought Approach A large number of consultants focus on a generic CTV/OTT…
Jeff King
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What Is Quality Ad Inventory and Why Is It Important?
Imagine spending tens of thousands of dollars on digital advertising—only to find out that half of your impressions went to bots! If you’re not buying high-quality ad inventory, you’re probably not advertising to real people. If that’s the case, your impressions and CTR (Click Through Rate) are meaningless. Quality digital ad inventory is important for…
Owen Phillips
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How CTV Advertising Differs from Broadcast and Cable TV Advertising
With the rising popularity of streaming television, political advertisers are shifting away from broadcast and cable TV, budgeting more of their ad spend on CTV advertising (Connected Television). As a form of digital advertising, CTV provides significant advantages over traditional television advertising. At its core, CTV includes more sophisticated targeting capabilities, digital tools to better…
Jeff King and Owen Phillips
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How to Launch Digital Marketing for Your Political Campaign
Launching a digital campaign for candidates and PACs can be a challenge, but Arena’s experienced team can help. Read on to see our checklist of what you’ll need to get started on your website design and build, and digital advertising.
Owen Phillips
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Interactive Ads Do More!
Here at Arena, our business is persuasion. Through engaging and well targeted direct mail, digital, OTT/CTV, and text advertisements, our focus is winning the hearts and minds of voters for our clients. And, as digital advertising has become an increasingly critical outreach method, a constant question we ask ourselves is “How can we increase the effectiveness…
Max Hunsaker
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Stream Directly to Your Voters
OTT advertising (Over-the-top), or streaming video ads, has become a popular option because it allows you to reach your target audience in where they are increasingly consuming media. Since 2019, streaming content has captured 37.3% of television viewers and, according to Bloomberg, the video streaming market is set to grow to $416.84 Billion by 2030.…
Jeff King
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How to Use QR Codes In Advertising
There is a lot of buzz in the advertising community about using QR codes in advertising. I’ve written this primer to help you get started and come up with ideas on how your business can benefit from using QR codes. What exactly is a QR code? A QR code is a type of barcode that…
Drew Birenbaum
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