Arena Staff
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Case Study: Defeating a Jungle Primary Ballot Initiative in Montana
In 2024, Arena was called on to lead the fight against CI-126, a Montana ballot initiative funded by out-of-state groups with deep pockets to change how primary elections are conducted. The goal of the initiative was to impose a top-four primary in Montana, similar to the jungle primary system being used in California. Despite being…
Arena Staff
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Political Advertising Glossary
Even the most experienced conservative political operatives need help now and again, staying on top of the myriad terms political advertising agencies toss about. This glossary is the most comprehensive collection of terminology used frequently by conservative advertising agencies like Arena.
Arena Staff
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Arena Welcomes Jack Cutter as New Vice President of Sales
Arena Mail and Digital is excited to announce the appointment of veteran political strategist Jack Cutter as its new Vice President of Sales. Cutter brings over 13 years of experience in political consulting, with a proven track record of success across more than 200 campaigns nationwide.
Arena Staff
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Arena Mail and Digital Announces Key Leadership Promotions
Arena Mail and Digital, a leading consulting firm specializing in political strategy and digital innovation, is proud to announce the promotions of Jonathan Schmieder to Partner; Drew Collins to Senior Vice President; and Steven Ostrow to Senior Vice President. These promotions reflect Arena’s continued growth and success that would not have happened without the hard…
Arena Staff
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Arena Racks Up an Impressive Record of Wins for 2024
The 2024 election results are finally in and, once again, Arena has had its hand in an impressive number of election wins. All told—including general, special and primary elections throughout the year—Arena racked up 450 wins this election year! Throughout the year, Arena worked with a mix of campaigns and independent expenditure committees (IEs) to…
Arena Staff
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7 Political Texting Metrics Every Political Campaign Should Understand
Political texting is a powerful tool for reaching and engaging voters, but measuring its success requires tracking the right metrics. Arena clients find comfort in knowing our experienced in-house texting team tracks these metrics and uses the data to optimize every campaign.
Arena Staff
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