
Jeff King and Owen Phillips
Jeff King and Owen Phillips are vice presidents with Arena. Together, they have a combined experience of more than 3 decades in digital marketing.
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How CTV Advertising Differs from Broadcast and Cable TV Advertising
With the rising popularity of streaming television, political advertisers are shifting away from broadcast and cable TV, budgeting more of their ad spend on CTV advertising (Connected Television). As a form of digital advertising, CTV provides significant advantages over traditional television advertising. At its core, CTV includes more sophisticated targeting capabilities, digital tools to better…
Jeff King and Owen Phillips
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