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campaign

  • How to Make Your Political Mail Stand Out

    In today’s digital age—where voters are constantly inundated with political ads, emails, text messages, app notifications and endless on-screen advertising—traditional mail remains a powerful tool. Research shows that direct mail is still seen as the most credible form of media outreach by voters. So, how do you make your mail stand out in a crowded…

  • Reclaiming a Republican Congressional Seat in a California Battleground  

    The David Valadao campaign engaged the Arena campaign consulting team in a bid to take back a Congressional seat lost to Democrats in a contested race in 2018. The Problem In 2020, CA-21 was once again a toss-up. Facing a 16-point Democrat registration advantage in the 75% Latino district, David Valadao’s 2020 bid to reclaim…

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