Your text only has 5 seconds to engage a person
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    Digital Fundraising: Text Messages that Work

    Did you know 95% of texts are read in the first five minutes of being sent? Personally, I read mine within the first 30 seconds. Because of that, this powerful tool should be harnessed carefully. SMS (Short Message Service) & MMS (Multimedia Message Service) can be an extremely effective instrument for get-out-the-vote messages, rapid response,…

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