With a track record in voter contact/voter targeting and political media buying, Arena was well-suited to assist Bentz for Congress in a primary against 10 other Republican candidates.

The Problem

In the 2020 Oregon primary, State Senator Cliff Bentz faced an uphill battle against 10 better-known and better-funded candidates. His opponents included a former Republican nominee for Governor, a well-known businessman and another member of the State Senate. 

To compound matters, Cliff Bentz would ultimately be outspent 8-1.

The Strategy

Oregon’s Second District consists of 6 DMAs. Facing a cash disadvantage, Arena’s strategy was to provide precise targeting online and in the mail. The goal was to provide additional reach to Republican primary voters in areas where the campaign was not able to spend on television. 

Industry-leading targeting—and the relationships Arena’s in-house political media buying team had with top digital platforms—allowed the campaign to focus on high-propensity Republican primary voters who would respond to the Bentz for Congress message.

In addition to precision political targeting, Arena’s experienced in-house design team produced creative mail and digital concepts (see below) that delivered a clear message to voters with limited campaign resources.

The Results

Arena’s experience and targeting capabilities—online and in the mailbox—helped Cliff Bentz secure the Republican nomination, defeating his closest competitor by 9%.

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