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5 Best Practices for Creating Campaign Mail that Wins
How many times have you been let down by uninspired and/or amateur-looking designs from your direct mail vendor? Honestly, it’s happened so many times to me that I’ve lost count, which is why I’ve made producing top-caliber campaign mail my professional passion. To create effective and persuasive campaign mail, you need an experienced political marketing…
Stacey Oswalt
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How to Launch Digital Marketing for Your Political Campaign
Launching a digital campaign for candidates and PACs can be a challenge, but Arena’s experienced team can help. Read on to see our checklist of what you’ll need to get started on your website design and build, and digital advertising.
Owen Phillips
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Roadmap to a Better Plan
As we head into 2024 with primaries fast approaching, it’s time to put ideas to paper and prepare to execute. The key thing to remember is that your paid media, mail, digital, texting, TV, etc. need to be working together to fully maximize the effectiveness of your campaign.
Steven Ostrow
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Interactive Ads Do More!
Here at Arena, our business is persuasion. Through engaging and well targeted direct mail, digital, OTT/CTV, and text advertisements, our focus is winning the hearts and minds of voters for our clients. And, as digital advertising has become an increasingly critical outreach method, a constant question we ask ourselves is “How can we increase the effectiveness…
Max Hunsaker
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Text Responsibly!
Did you know 95% of texts are read in the first five minutes of being sent? Personally, I read mine within the first 30 seconds… Because of that, this powerful tool should be harnessed carefully. SMS (Short Message Service) & MMS (Multimedia Message Service) can be an extremely effective instrument for get-out-the-vote messages, rapid response,…
Mikey Swetz
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7 Tips for Writing Effective Fundraising Emails
Sending an email that gets noticed takes more effort than it did for Tom Hanks & Meg Ryan, who starred in the 90s release of You’ve Got Mail. Likewise, creating an effective fundraising email takes more effort as well. Back then, you were lucky to get a few emails in your inbox. The challenge today…
Mikey Swetz
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Stream Directly to Your Voters
OTT advertising (Over-the-top), or streaming video ads, has become a popular option because it allows you to reach your target audience in where they are increasingly consuming media. Since 2019, streaming content has captured 37.3% of television viewers and, according to Bloomberg, the video streaming market is set to grow to $416.84 Billion by 2030.…
Jeff King
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Case Study: How Arena Helped Republican David Valadao Win a D+17 California District
In 2020, former Congressman and Republican Candidate David Valadao beat the odds to retake the seat he had lost in 2018. But the celebration was short-lived when, after the 2020 Census was complete, the California Citizens Redistricting Commission voted 14-0 on a new congressional district map that put Valadao at a significant disadvantage. The new…
Joe Knepper
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Case Study: The Challenges of Digital Fundraising in the Modern Era
Let’s be honest … digital fundraising was extremely difficult in the 2022 cycle in a post-Trump campaign world. Between nationalized fundraising, dishonest tactics, and intrusive over-sending of emails and SMS, we knew we had to build something different. For Alaska Governor Mike Dunleavy’s reelection campaign, we built an honest and transparent fundraising operation while tackling…
Mikey Swetz
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Better Political Data Targeting Gets Better Results
Age. Gender. Location. Party affiliation. Vote history. Not too long ago, most campaigns were limited to targeting voters using criteria like these from the voter file. Opportunities to enhance the voter file, such as purchasing lists of issue preferences, were expensive and complicated. As digital political data targeting became more sophisticated, campaigns could better target…
Max Hunsaker
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How to Use QR Codes In Advertising
There is a lot of buzz in the advertising community about using QR codes in advertising. I’ve written this primer to help you get started and come up with ideas on how your business can benefit from using QR codes. What exactly is a QR code? A QR code is a type of barcode that…
Drew Birenbaum
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