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How to Improve Message Recall and Move Voters With Digital Video Advertising
In today’s fragmented video media landscape, reaching your audience frequently enough to ensure message recall and move voters can be challenging. To make sure you are winning, and not just checking the CTV/OTT box, it’s important to stay focused on three goals: The Afterthought Approach A large number of consultants focus on a generic CTV/OTT…
Jeff King
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How to Build an Effective Vote-by-Mail Strategy
As we approach the 2024 general election, campaigns are starting to develop voter contact strategies. This post discusses why a vote-by-mail strategy is important, and how to do it right. In the post COVID-19 pandemic era, voters have several options when it comes to casting their vote: Election Day, in-person early voting and vote by…
Tyler Foote
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5 Best Practices for Creating Campaign Mail that Wins
How many times have you been let down by uninspired and/or amateur-looking designs from your direct mail vendor? Honestly, it’s happened so many times to me that I’ve lost count, which is why I’ve made producing top-caliber campaign mail my professional passion. To create effective and persuasive campaign mail, you need an experienced political marketing…
Stacey Oswalt
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Better Political Data Targeting Gets Better Results
Age. Gender. Location. Party affiliation. Vote history. Not too long ago, most campaigns were limited to targeting voters using criteria like these from the voter file. Opportunities to enhance the voter file, such as purchasing lists of issue preferences, were expensive and complicated. As digital political data targeting became more sophisticated, campaigns could better target…
Max Hunsaker
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Finding Key Advantages in Your Campaign Ad Budget
You need strategic prioritization within your campaign budget before you can win the hearts and minds of voters. This is what we do! Our experienced team at Arena has helped candidates create the right balance for successful campaigns nationwide.
Drew Collins
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Optimize Your Voter Contact Budget with the Right Media Mix
What is the main goal of a political campaign…aside from winning of course? The goal is to stretch your voter contact budget to reach as many target voters, as many times as possible. The best way to achieve this goal is to include the right campaign media mix in your strategy. Not too long ago,…
Max Hunsaker
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Political Texting that Works: Here’s How
Did you know 95% of political text messages are read in the first five minutes of being sent? Personally, I read mine within the first 30 seconds. In addition, text messages have an average open rate of 98%. As such, political texting presents a great opportunity to reach your target audience before your competitors who are…
Mikey Swetz
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What Is Quality Ad Inventory and Why Is It Important?
Imagine spending tens of thousands of dollars on digital advertising—only to find out that half of your impressions went to bots! If you’re not buying high-quality ad inventory, you’re probably not advertising to real people. If that’s the case, your impressions and CTR (Click Through Rate) are meaningless. Quality digital ad inventory is important for…
Owen Phillips
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Case Study: How Arena Helped Republican David Valadao Win a D+17 California District
In 2020, former Congressman and Republican Candidate David Valadao beat the odds to retake the seat he had lost in 2018. But the celebration was short-lived when, after the 2020 Census was complete, the California Citizens Redistricting Commission voted 14-0 on a new congressional district map that put Valadao at a significant disadvantage. The new…
Joe Knepper
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How CTV Advertising Differs from Broadcast and Cable TV Advertising
With the rising popularity of streaming television, political advertisers are shifting away from broadcast and cable TV, budgeting more of their ad spend on CTV advertising (Connected Television). As a form of digital advertising, CTV provides significant advantages over traditional television advertising. At its core, CTV includes more sophisticated targeting capabilities, digital tools to better…
Jeff King and Owen Phillips
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Case Study: Barrow County, GA, Infrastructure Improvement Campaign
Like many counties in America, Barrow County, GA has experienced tremendous growth over the last decade. As often is the case, the upkeep of the county’s roads and bridges had failed to keep up with the wear and tear caused by increased traffic from locals and non-locals alike. With the support of an intergovernmental agreement…
Tom Willis
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How to Plan a Successful GOTV Campaign
Primary season is here, which means it’s time to start planning your campaign’s GOTV operation. In a general election, your GOTV efforts are typically focused on turning out the base, and low-propensity voters. But in a primary, successfully identifying and turning out your supporters can be the difference between winning and losing. Here are a…
Tyler Foote
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The Ultimate Guide to Digital Fundraising
Digital Fundraising—like email and text fundraising—is critical for reaching donors and raising money. In this post, we demystify the process and help you understand the steps and technology required to successfully fundraising using digital tools. Form building lists
Mikey Swetz
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How to Launch Digital Marketing for Your Political Campaign
Launching a digital campaign for candidates and PACs can be a challenge, but Arena’s experienced team can help. Read on to see our checklist of what you’ll need to get started on your website design and build, and digital advertising.
Owen Phillips
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Roadmap to a Better Plan
As we head into 2024 with primaries fast approaching, it’s time to put ideas to paper and prepare to execute. The key thing to remember is that your paid media, mail, digital, texting, TV, etc. need to be working together to fully maximize the effectiveness of your campaign.
Steven Ostrow
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Interactive Ads Do More!
Here at Arena, our business is persuasion. Through engaging and well targeted direct mail, digital, OTT/CTV, and text advertisements, our focus is winning the hearts and minds of voters for our clients. And, as digital advertising has become an increasingly critical outreach method, a constant question we ask ourselves is “How can we increase the effectiveness…
Max Hunsaker
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7 Tips for Writing Effective Fundraising Emails
Sending an email that gets noticed takes more effort than it did for Tom Hanks & Meg Ryan, who starred in the 90s release of You’ve Got Mail. Likewise, creating an effective fundraising email takes more effort as well. Back then, you were lucky to get a few emails in your inbox. The challenge today…
Mikey Swetz
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Stream Directly to Your Voters
OTT advertising (Over-the-top), or streaming video ads, has become a popular option because it allows you to reach your target audience in where they are increasingly consuming media. Since 2019, streaming content has captured 37.3% of television viewers and, according to Bloomberg, the video streaming market is set to grow to $416.84 Billion by 2030.…
Jeff King
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Case Study: The Challenges of Digital Fundraising in the Modern Era
Let’s be honest … digital fundraising was extremely difficult in the 2022 cycle in a post-Trump campaign world. Between nationalized fundraising, dishonest tactics, and intrusive over-sending of emails and SMS, we knew we had to build something different. For Alaska Governor Mike Dunleavy’s reelection campaign, we built an honest and transparent fundraising operation while tackling…
Mikey Swetz
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How to Use QR Codes In Advertising
There is a lot of buzz in the advertising community about using QR codes in advertising. I’ve written this primer to help you get started and come up with ideas on how your business can benefit from using QR codes. What exactly is a QR code? A QR code is a type of barcode that…
Drew Birenbaum
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