In 2020, the Steve Daines campaign engaged the Republican political consulting firm Arena in an effort to defend his seat in the U.S. Senate.

The Problem

As Republicans sought to keep control of the U.S. Senate in 2020, Montana was a key battleground for both parties. Incumbent Republican Steve Daines was facing off against the popular outgoing Governor of Montana, Steve Bullock. Bullock was highly funded and well-known.

The Strategy

As the direct-mail vendor for Steve Daines’ U.S. Senate campaign, Arena knew the political mail provided needed to cut through the noise. 

Steve Bullock was a popular Governor, and Steve Daines was still serving his first term. To deliver Daines a victory on Election Day, Arena devised a campaign strategy that would increase Bullock’s unfavorability while also reminding voters why they elected Daines in 2014.

Arena focused on defining Bullock as a radical liberal who was out of touch with Montana values and misused taxpayer funds. The political strategy would rely on targeted messages and standout creative that would help define Bullock (see a sample of that creative below).

The Results 

On Election Day 2020, Senator Daines was reelected with 55% of the vote, a decisive margin that stopped Democrats from picking up a key Senate seat.

Work with a Top Republican Political Consulting Firm

Arena’s political consulting expertise has helped Republican clients win in all 50 states. Contact us now, and learn how we can help your campaign or ballot initiative win on Election Day.