Jeff King
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How to Improve Message Recall and Move Voters With Digital Video Advertising
In today’s fragmented video media landscape, reaching your audience frequently enough to ensure message recall and move voters can be challenging. To make sure you are winning, and not just checking the CTV/OTT box, it’s important to stay focused on three goals: The Afterthought Approach A large number of consultants focus on a generic CTV/OTT…
Jeff King
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Stream Directly to Your Voters
OTT advertising (Over-the-top), or streaming video ads, has become a popular option because it allows you to reach your target audience in where they are increasingly consuming media. Since 2019, streaming content has captured 37.3% of television viewers and, according to Bloomberg, the video streaming market is set to grow to $416.84 Billion by 2030.…
Jeff King
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