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Owen Phillips

  • What Is Quality Ad Inventory and Why Is It Important?

    Imagine spending tens of thousands of dollars on digital advertising—only to find out that half of your impressions went to bots! If you’re not buying high-quality ad inventory, you’re probably not advertising to real people. If that’s the case, your impressions and CTR (Click Through Rate) are meaningless.  Quality digital ad inventory is important for…

  • How to Launch Digital Marketing for Your Political Campaign

    Launching a digital campaign for candidates and PACs can be a challenge, but Arena’s experienced team can help. Read on to see our checklist of what you’ll need to get started on your website design and build, and digital advertising.

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