advertising

Digital Marketing

How to Improve Message Recall and Move Voters With Digital Video Advertising

In today’s fragmented video media landscape, reaching your audience frequently enough to ensure message recall and move voters can be challenging. To make sure you are winning, and not just checking the CTV/OTT box, it’s important to stay focused on three goals: The Afterthought Approach A large number of consultants focus on a generic CTV/OTT…

Jeff King
Digital Marketing

What Is Quality Ad Inventory and Why Is It Important?

Imagine spending tens of thousands of dollars on digital advertising—only to find out that half of your impressions went to bots! If you’re not buying high-quality ad inventory, you’re probably not advertising to real people. If that’s the case, your impressions and CTR (Click Through Rate) are meaningless. Quality digital ad inventory is important for…

Owen Phillips
Case Studies

Winning a Top Senate Battleground While Being Outspent 2-to-1

The Maine 2020 U.S. Senate race saw the Republican Political Consulting firm, Arena, defending incumbent Republican Senator Susan Collins against a well-funded Democrat challenger, Sara Gideon. The Problem In 2020, Susan Collins was facing her toughest election to date against Democrat Sara Gideon. Democrats knew Susan Collins was vulnerable, and outside groups from across the…

Arena Staff
Digital Marketing

Could Interactive Advertising Increase Engagement with Apolitical Consumers?

Reaching an apolitical audience in political marketing can be a challenge. Could interactive advertising be the answer?

Molly Vroom