Message Recall with online video advertising can be achieved by diversifying your media mix and strategically balancing cost-effective and premium inventory.

Tag: advertising

  • Message Recall with online video advertising can be achieved by diversifying your media mix and strategically balancing cost-effective and premium inventory.

    How to Improve Message Recall and Move Voters With Digital Video Advertising

    In today’s fragmented video media landscape, reaching your audience frequently enough to ensure message recall and move voters can be challenging.  To make sure you are winning, and not just checking the CTV/OTT box, it’s important to stay focused on three goals: The Afterthought Approach A large number of consultants focus on a generic CTV/OTT…

    Jeff King

  • quality ad inventory

    What Is Quality Ad Inventory and Why Is It Important?

    Imagine spending tens of thousands of dollars on digital advertising—only to find out that half of your impressions went to bots! If you’re not buying high-quality ad inventory, you’re probably not advertising to real people. If that’s the case, your impressions and CTR (Click Through Rate) are meaningless.  Quality digital ad inventory is important for…

    Owen Phillips

  • Could Interactive Advertising Increase Engagement with Apolitical Consumers?

    Reaching an apolitical audience in political marketing can be a challenge. Could interactive advertising be the answer?

    Molly Vroom

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