Max Hunsaker

Max Hunsaker is a Vice President at Arena Communications where he has managed more than $200 million in direct mail and digital advertising for political and non-profit campaigns.

Digital Marketing

Increase Persuasion with Interactive Digital Display Ads

Like traditional retail or B2B advertising agencies, Republican voter contact firms like Arena are in the business of persuasion. But instead of consumers, our focus is on winning the hearts and minds of voters. We do this by creating engaging and well-targeted political mail and digital advertising. And, as digital advertising has become an increasingly…

Max Hunsaker
Digital Marketing

Streaming is Replacing Linear TV—How Political Campaigns Need to Adapt

For decades, linear TV (i.e., traditional mediums like broadcast, satellite, and cable programming) dominated the paid media budgets of political campaigns. It was the undisputed leader in reaching and persuading voters—until now. As media consumption habits have evolved, so must Republican campaign strategies. Streaming TV has not only grown in audience size but is now…

Max Hunsaker
Digital Marketing

Arena Delivers Best-of-Class Political Digital Advertising Services for Republican Candidates by Focusing on What Matters Most

Learn what makes Arena different from other Republican advertising agencies, when it comes to digital advertising.

Max Hunsaker
Digital Marketing

Harnessing the Power of Political Podcast Advertising

Over the past decade, podcast listenership has grown at an unprecedented rate. What was once a niche medium has now become a mainstream platform for news, entertainment, and political discussion. With millions of Americans tuning in daily, political podcast advertising offers a unique and highly engaged audience—one that conservative campaigns can no longer afford to…

Max Hunsaker
Strategy

Better Political Data Targeting Gets Better Results

Age. Gender. Location. Party affiliation. Vote history. Not too long ago, most campaigns were limited to targeting voters using criteria like these from the voter file. Opportunities to enhance the voter file, such as purchasing lists of issue preferences, were expensive and complicated. As digital political data targeting became more sophisticated, campaigns could better target…

Max Hunsaker
Strategy

Optimize Your Voter Contact Budget with the Right Media Mix

What is the main goal of a political campaign…aside from winning of course? The goal is to stretch your voter contact budget to reach as many target voters, as many times as possible. The best way to achieve this goal is to include the right campaign media mix in your strategy. Not too long ago,…

Max Hunsaker