Max Hunsaker
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Discover a Winning Voter Contact Budget for Your Campaign
What’s the main goal of a political campaign? Aside from winning, of course. It’s to stretch your voter contact budget to reach as many target voters as many times as possible. Not too long ago, most campaigns placed top priority on fully funding broadcast television budgets and then dividing what remained between direct mail, digital, and […]
Max Hunsaker
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Better Political Data Targeting Gets Better Results
Age. Gender. Location. Party affiliation. Vote history. Not too long ago, most campaigns were limited to targeting voters using criteria like these from the voter file. Opportunities to enhance the voter file, such as purchasing lists of issue preferences, were expensive and complicated. As digital political data targeting became more sophisticated, campaigns could better target […]
Max Hunsaker
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