Category: Digital Advertising
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Interactive Ads Do More!
Here at Arena, our business is persuasion. Through engaging and well targeted direct mail, digital, OTT/CTV, and text advertisements, our focus is winning the hearts and minds of voters for our clients. And, as digital advertising has become an increasingly critical outreach method, a constant question we ask ourselves is “How can we increase the effectiveness…
Max Hunsaker
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Stream Directly to Your Voters
OTT advertising (Over-the-top), or streaming video ads, has become a popular option because it allows you to reach your target audience in where they are increasingly consuming media. Since 2019, streaming content has captured 37.3% of television viewers and, according to Bloomberg, the video streaming market is set to grow to $416.84 Billion by 2030.…
Jeff King
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Discover a Winning Voter Contact Budget for Your Campaign
What’s the main goal of a political campaign? Aside from winning, of course. It’s to stretch your voter contact budget to reach as many target voters as many times as possible. Not too long ago, most campaigns placed top priority on fully funding broadcast television budgets and then dividing what remained between direct mail, digital, and…
Max Hunsaker
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Case Study: How Arena Helped Republican David Valadao Win a D+17 California District
In 2020, former Congressman and Republican Candidate David Valadao beat the odds to retake the seat he had lost in 2018. But the celebration was short-lived when, after the 2020 Census was complete, the California Citizens Redistricting Commission voted 14-0 on a new congressional district map that put Valadao at a significant disadvantage. The new…
Joe Knepper
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How to Use QR Codes In Advertising
There is a lot of buzz in the advertising community about using QR codes in advertising. I’ve written this primer to help you get started and come up with ideas on how your business can benefit from using QR codes. What exactly is a QR code? A QR code is a type of barcode that…
Drew Birenbaum
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