Category: Digital Marketing
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The Ultimate Guide to Search Ads for Political Campaigns
On the surface, search ads seem to be simple enough. However, if you’ve ever put together a search ad campaign, you’d know there are a lot of moving parts. As one of America’s top conservative ad agencies, Arena has placed its share of search ads for political campaigns and advocacy clients. In this post, we’ll…
Kiera Wainer
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Streaming is Replacing Linear TV—How Political Campaigns Need to Adapt
For decades, linear TV (i.e., traditional mediums like broadcast, satellite, and cable programming) dominated the paid media budgets of political campaigns. It was the undisputed leader in reaching and persuading voters—until now. As media consumption habits have evolved, so must Republican campaign strategies. Streaming TV has not only grown in audience size but is now…
Max Hunsaker
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Harnessing the Power of Political Podcast Advertising
Over the past decade, podcast listenership has grown at an unprecedented rate. What was once a niche medium has now become a mainstream platform for news, entertainment, and political discussion. With millions of Americans tuning in daily, political podcast advertising offers a unique and highly engaged audience—one that conservative campaigns can no longer afford to…
Max Hunsaker
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How to Improve Message Recall and Move Voters With Digital Video Advertising
In today’s fragmented video media landscape, reaching your audience frequently enough to ensure message recall and move voters can be challenging. To make sure you are winning, and not just checking the CTV/OTT box, it’s important to stay focused on three goals: The Afterthought Approach A large number of consultants focus on a generic CTV/OTT…
Jeff King
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What Is Quality Ad Inventory and Why Is It Important?
Imagine spending tens of thousands of dollars on digital advertising—only to find out that half of your impressions went to bots! If you’re not buying high-quality ad inventory, you’re probably not advertising to real people. If that’s the case, your impressions and CTR (Click Through Rate) are meaningless. Quality digital ad inventory is important for…
Owen Phillips
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How CTV Advertising Differs from Broadcast and Cable TV Advertising
With the rising popularity of streaming television, political advertisers are shifting away from broadcast and cable TV, budgeting more of their ad spend on CTV advertising (Connected Television). As a form of digital advertising, CTV provides significant advantages over traditional television advertising. At its core, CTV includes more sophisticated targeting capabilities, digital tools to better…
Jeff King and Owen Phillips
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How to Launch Digital Marketing for Your Political Campaign
Launching a digital campaign for candidates and PACs can be a challenge, but Arena’s experienced team can help. Read on to see our checklist of what you’ll need to get started on your website design and build, and digital advertising.
Owen Phillips
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Interactive Ads Do More!
Here at Arena, our business is persuasion. Through engaging and well targeted direct mail, digital, OTT/CTV, and text advertisements, our focus is winning the hearts and minds of voters for our clients. And, as digital advertising has become an increasingly critical outreach method, a constant question we ask ourselves is “How can we increase the effectiveness…
Max Hunsaker
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