Category: Strategy
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How to Plan a Successful GOTV Campaign
Primary season is here, which means it’s time to start planning your campaign’s GOTV operation. In a general election, your GOTV efforts are typically focused on turning out the base, and low-propensity voters. But in a primary, successfully identifying and turning out your supporters can be the difference between winning and losing. Here are a…
Tyler Foote
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Roadmap to a Better Plan
As we head into 2024 with primaries fast approaching, it’s time to put ideas to paper and prepare to execute. The key thing to remember is that your paid media, mail, digital, texting, TV, etc. need to be working together to fully maximize the effectiveness of your campaign.
Steven Ostrow
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Case Study: Michigan Conservatives Fight Back for Change
When Michigan conservatives found themselves on the ropes this legislative session, Arena helped the Michigan Freedom Fund fight back to affect conservative change in the legislature. Over three months, the campaign made millions of impressions and garnered tens of thousands of clicks, resulting in hundreds of emails being sent to legislators
Steven Ostrow
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