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political

  • Defending an Incumbent U.S. Senator in Montana

    In 2020, the Steve Daines campaign engaged the Republican political consulting firm Arena in an effort to defend his seat in the U.S. Senate. The Problem As Republicans sought to keep control of the U.S. Senate in 2020, Montana was a key battleground for both parties. Incumbent Republican Steve Daines was facing off against the…

  • Winning in a Crowded Oregon Republican Primary

    With a track record in voter contact/voter targeting and political media buying, Arena was well-suited to assist Bentz for Congress in a primary against 10 other Republican candidates. The Problem In the 2020 Oregon primary, State Senator Cliff Bentz faced an uphill battle against 10 better-known and better-funded candidates. His opponents included a former Republican…

  • Winning a Top Senate Battleground While Being Outspent 2-to-1

    The Maine 2020 U.S. Senate race saw the Republican Political Consulting firm, Arena, defending incumbent Republican Senator Susan Collins against a well-funded Democrat challenger, Sara Gideon. The Problem In 2020, Susan Collins was facing her toughest election to date against Democrat Sara Gideon. Democrats knew Susan Collins was vulnerable, and outside groups from across the…

  • Could Interactive Advertising Increase Engagement with Apolitical Consumers?

    Reaching an apolitical audience in political marketing can be a challenge. Could interactive advertising be the answer?

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