What’s the main goal of a political campaign? Aside from winning, of course. It’s to stretch your voter contact budget to reach as many target voters as many times as possible.
Not too long ago, most campaigns placed top priority on fully funding broadcast television budgets and then dividing what remained between direct mail, digital, and texting outreach. As digital campaigning has become more sophisticated over recent cycles—especially with the increasing reach of digital streaming OTT (Over the Top) platforms—it has become more important than ever to find the right voter contact mix of broadcast, digital, print, text messaging, and OTT.
Arena knows how to optimize voter contact.
Arena uses best-in-the-business data analysis to calculate the cost of traditional broadcast advertising against the cost, reach and penetration of OTT, digital, and direct mail advertising. We can assist campaigns at all levels of government to find the right balance of paid media advertising for their budgets and geographic boundaries.
How can Arena’s insights help your campaign?
Here are a few examples:
- Identify the ways your target audiences prefer to consume media (mobile, desktop, social, or television) to prioritize your voter contact budget allocations.
- Maximize your target audience reach across all media consumption channels without oversaturating some viewers while completely missing others—however, they consume media.
- Optimize your media outreach plan by assessing the effectiveness of television, OTT, and digital campaigns after they have launched in side-by-side comparisons.
- Direct a greater portion of your budget to direct mail and digital outreach in high cost/low reach DMAs.
Arena can help you reach the right voters with the right methods more effectively than ever before with less waste in your budget. Contact us today to start the conversation!