Category: Strategy
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The Ultimate Guide to Search Ads for Political Campaigns
On the surface, search ads seem to be simple enough. However, if you’ve ever put together a search ad campaign, you’d know there are a lot of moving parts. As one of America’s top conservative ad agencies, Arena has placed its share of search ads for political campaigns and advocacy clients. In this post, we’ll…
Kiera Wainer
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Tracking Votes and Maximizing the Pre-Election Day Vote
It’s no secret that elections are won and lost long before Election Day. Your campaign’s fundraising, press releases, social media posts, research, volunteer recruitment and more all play a part in a successful campaign. As voting behavior has shifted in recent years, a successful voter contact operation starts earlier than ever. In addition, the share of…
Jon Schmieder
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How to Build an Effective Vote-by-Mail Strategy
As we approach the 2024 general election, campaigns are starting to develop voter contact strategies. This post discusses why a vote-by-mail strategy is important, and how to do it right. In the post COVID-19 pandemic era, voters have several options when it comes to casting their vote: Election Day, in-person early voting and vote by…
Tyler Foote
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Better Political Data Targeting Gets Better Results
Age. Gender. Location. Party affiliation. Vote history. Not too long ago, most campaigns were limited to targeting voters using criteria like these from the voter file. Opportunities to enhance the voter file, such as purchasing lists of issue preferences, were expensive and complicated. As digital political data targeting became more sophisticated, campaigns could better target…
Max Hunsaker
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Finding Key Advantages in Your Campaign Ad Budget
You need strategic prioritization within your campaign budget before you can win the hearts and minds of voters. This is what we do! Our experienced team at Arena has helped candidates create the right balance for successful campaigns nationwide.
Drew Collins
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Optimize Your Voter Contact Budget with the Right Media Mix
What is the main goal of a political campaign…aside from winning of course? The goal is to stretch your voter contact budget to reach as many target voters, as many times as possible. The best way to achieve this goal is to include the right campaign media mix in your strategy. Not too long ago,…
Max Hunsaker
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Political Texting that Works: Here’s How
Did you know 95% of political text messages are read in the first five minutes of being sent? Personally, I read mine within the first 30 seconds. In addition, text messages have an average open rate of 98%. As such, political texting presents a great opportunity to reach your target audience before your competitors who are…
Mikey Swetz
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Case Study: How Arena Helped Republican David Valadao Win a D+17 California District
In 2020, former Congressman and Republican Candidate David Valadao beat the odds to retake the seat he had lost in 2018. But the celebration was short-lived when, after the 2020 Census was complete, the California Citizens Redistricting Commission voted 14-0 on a new congressional district map that put Valadao at a significant disadvantage. The new…
Joe Knepper
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How to Plan a Successful GOTV Campaign
Primary season is here, which means it’s time to start planning your campaign’s GOTV operation. In a general election, your GOTV efforts are typically focused on turning out the base, and low-propensity voters. But in a primary, successfully identifying and turning out your supporters can be the difference between winning and losing. Here are a…
Tyler Foote
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