Balancing your campaign ad budget
  • Finding Key Advantages in Your Campaign Ad Budget

    You need strategic prioritization within your campaign budget before you can win the hearts and minds of voters. This is what we do! Our experienced team at Arena has helped candidates create the right balance for successful campaigns nationwide.

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    Political Texting that Works: Here’s How

    Did you know 95% of political text messages are read in the first five minutes of being sent? Personally, I read mine within the first 30 seconds. In addition, text messages have an average open rate of 98%. As such, political texting presents a great opportunity to reach your target audience before your competitors who are…

  • How to Launch Digital Marketing for Your Political Campaign

    Launching a digital campaign for candidates and PACs can be a challenge, but Arena’s experienced team can help. Read on to see our checklist of what you’ll need to get started on your website design and build, and digital advertising.

  • Roadmap to a Better Plan

    As we head into 2024 with primaries fast approaching, it’s time to put ideas to paper and prepare to execute. The key thing to remember is that your paid media, mail, digital, texting, TV, etc. need to be working together to fully maximize the effectiveness of your campaign.

  • 5 Ways to Blaze a Path in Digital Campaign Fundraising

    I can almost guarantee that you will have some sort of digital campaign fundraising appeal for a political candidate or cause that will lead you to believe your $5 donation will equal $5,000. How?

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    Michigan Conservatives Fight Back for Change

    When Michigan conservatives found themselves on the ropes this legislative session, Arena helped the Michigan Freedom Fund fight back to affect conservative change in the legislature.

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