Tag: Strategy

Digital Marketing

Increase Persuasion with Interactive Digital Display Ads

Like traditional retail or B2B advertising agencies, Republican voter contact firms like Arena are in the business of persuasion. But instead of consumers, our focus is on winning the hearts and minds of voters. We do this by creating engaging and well-targeted political mail and digital advertising. And, as digital advertising has become an increasingly…

Max Hunsaker
Strategy

How to Build an Effective Vote-by-Mail Strategy

As we approach the 2024 general election, campaigns are starting to develop voter contact strategies. This post discusses why a vote-by-mail strategy is important, and how to do it right. In the post COVID-19 pandemic era, voters have several options when it comes to casting their vote: Election Day, in-person early voting and vote by…

Tyler Foote
Strategy

Finding Key Advantages in Your Campaign Ad Budget

You need strategic prioritization within your campaign budget before you can win the hearts and minds of voters. This is what we do! Our experienced team at Arena has helped candidates create the right balance for successful campaigns nationwide.

Drew Collins
Fundraising, Strategy

Political Texting that Works: Here’s How

Did you know 95% of political text messages are read in the first five minutes of being sent? Personally, I read mine within the first 30 seconds. In addition, text messages have an average open rate of 98%. As such, political texting presents a great opportunity to reach your target audience before your competitors who are…

Mikey Swetz
Strategy

7 Essential Strategies You Need When Running for Office

Running a political campaign is a challenging undertaking that demands dedication, resources, and a well-planned strategy. Whether aspiring for a local or federal office, a successful campaign requires thorough preparation.

Charles Nichols
Digital Marketing

How to Launch Digital Marketing for Your Political Campaign

Launching a digital campaign for candidates and PACs can be a challenge, but Arena’s experienced team can help. Read on to see our checklist of what you’ll need to get started on your website design and build, and digital advertising.

Owen Phillips
Strategy

Roadmap to a Better Plan

As we head into 2024 with primaries fast approaching, it’s time to put ideas to paper and prepare to execute. The key thing to remember is that your paid media, mail, digital, texting, TV, etc. need to be working together to fully maximize the effectiveness of your campaign.

Steven Ostrow
Fundraising

5 Ways to Blaze a Path in Digital Campaign Fundraising

I can almost guarantee that you will have some sort of digital campaign fundraising appeal for a political candidate or cause that will lead you to believe your $5 donation will equal $5,000. How?

Mikey Swetz
Case Studies, Strategy

Michigan Conservatives Fight Back for Change

When Michigan conservatives found themselves on the ropes this legislative session, Arena helped the Michigan Freedom Fund fight back to affect conservative change in the legislature.

Steven Ostrow