Mikey Swetz

Mikey Swetz is Vice President, Fundraising for Arena. Swetz has been fundraising for more than a decade and, prior to joining Arena, he served as the RNC’s National Field Finance Director and built fundraising programs for state GOPs and campaigns across the country.

Fundraising, Strategy

Political Texting that Works: Here’s How

Did you know 95% of political text messages are read in the first five minutes of being sent? Personally, I read mine within the first 30 seconds. In addition, text messages have an average open rate of 98%. As such, political texting presents a great opportunity to reach your target audience before your competitors who are…

Mikey Swetz
Fundraising

The Ultimate Guide to Digital Fundraising

Digital Fundraising—like email and text fundraising—is critical for reaching donors and raising money. In this post, we demystify the process and help you understand the steps and technology required to successfully fundraising using digital tools. Form building lists

Mikey Swetz
Fundraising

5 Ways to Blaze a Path in Digital Campaign Fundraising

I can almost guarantee that you will have some sort of digital campaign fundraising appeal for a political candidate or cause that will lead you to believe your $5 donation will equal $5,000. How?

Mikey Swetz
Fundraising

7 Tips for Writing Effective Fundraising Emails

Sending an email that gets noticed takes more effort than it did for Tom Hanks & Meg Ryan, who starred in the 90s release of You’ve Got Mail. Likewise, creating an effective fundraising email takes more effort as well. Back then, you were lucky to get a few emails in your inbox. The challenge today…

Mikey Swetz
Case Studies, Fundraising

Case Study: The Challenges of Digital Fundraising in the Modern Era

Let’s be honest … digital fundraising was extremely difficult in the 2022 cycle in a post-Trump campaign world. Between nationalized fundraising, dishonest tactics, and intrusive over-sending of emails and SMS, we knew we had to build something different. For Alaska Governor Mike Dunleavy’s reelection campaign, we built an honest and transparent fundraising operation while tackling…

Mikey Swetz